Matthew McElroy:
When are you guys going to hire people for the marketing team, how much do you look at their social media?
Nate Johnson:
Yeah, it’s a good question. So if I was going to, first of all, I always look at LinkedIn, always. Because somebody has taken the time to like control and curate what their professional brand looks like. And in so many ways, the resume is so obsolete, it’s like the business card, right? You don’t need a resume anymore. You don’t need a cover letter, you don’t need this kind of stuff anymore. You should be able to go to LinkedIn and say, “Okay, what has this person done over the last ten years?” Or five years, or whatever it is, so that social network without question we look at for every single candidate, in terms of like their Twitter, or their Instagram, it kind of depends on the job. If somebody is explicitly raising a hand and saying, “I want to run your Instagram and Twitter accounts.” We would probably look at it through their lens, just kind of see what their taste is, not really to cast judgment over the content that they’ve published, people could publish whatever they want to publish. But just to kind of get a feel for what they are like, do they truly understand the mechanisms of the platform? There, we would look at it a little bit. For senior-level executives, you definitely got to make sure there’s nothing hiding out there.
That may have happened. (Laughing)
And I would say the other thing is sometimes people put their Twitter handles or their Instagram handles on their resumes, on their LinkedIn profiles. And in those cases, they’re inviting you to come and take a look. That being said, all this stuff is public, right? Like so if you tweeted in 2011 about something that Beyonce did, it’s up for grabs. Think about the stuff they dig up about Trump. The things they dig up about Trump that he said 10 years ago, or whatever is, it’s pretty amazing. (Laughing) Twitter is actually a really powerful search engine to you. So it’s always worth keeping that in mind.
Matthew McElroy:
But what about on the other end? Like, say, somebody doesn’t have a LinkedIn? Would that be held against them? Like, hey, how could you not have a LinkedIn?
Nate Johnson:
I think that’s a red flag. And not just because you’re talking to like the former head of consumer marketing at LinkedIn (Laughing) where that’s like a personal affront to me, that you didn’t take the time to fill it out. I would say for the majority of professions at this point, it’s your resume, right? Like, you gotta have one you got to be curating it. You got to be thinking about what it looks like. And you got to recognize that like, people Google your name, and what do you want the first thing to show up to be? Would you rather have it be your LinkedIn or something else? Other networks that maybe he’s a little bit more personal, so you got to kind of think about how you shop, there may be some professions where it’s less, less necessary, but for a lot of roles out there, especially here in Silicon Valley, any professional role, we, we should expect that you’re going to have a LinkedIn profile.
Disclosures
Securities offered through Securities America, Inc., member FINRA (www.finra.org)/SIPC /www.sipc.org), a separate entity. Lee Michael Murphy is licensed with the California Department of Insurance, License 0H18660. Lee Michael Murphy is an Investment Advisor Representative with Securities America Advisors, a registered investment advisor
The Free Retiree, Securities America Advisors, and Securities America Incorporated are separate entities. Career advisor Sergio Patterson, attorney Matt McElroy are not affiliated with Securities America Advisors or Securities America Incorporated.
Securities America Advisors, Securities America Incorporated, and its representatives do not provide tax or legal advice; therefore, it is important to coordinate with your tax or legal advisor regarding your specific situation.
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The opinions of a career advisor, Sergio Patterson, do not reflect the options of Facebook, Inc. The opinions of attorney, Matt McElroy, do not reflect the opinions of Castaneda and Company.